White label local SEO allows digital marketing agencies to offer professional local search engine optimization services to their clients without doing all the work themselves. This guide explains everything you need about reselling affordable and effective local SEO.
What is White Label Local SEO?
White label local SEO involves partnering with a specialized local SEO provider that handles all the optimization work, allowing you to sell their services under your brand.
- The SEO provider supplies the optimization, reporting, tracking, etc., which you provide to clients as your service.
- This allows you to scale your offerings without significant resource investment.
- Your agency controls pricing, client relationships, and branding.
Essentially, it’s a partnership that lets your business benefit from the expertise of an established local SEO company to serve your customers better.
Benefits of Offering White Label Local SEO
Offering white label local SEO services can significantly benefit digital marketing agencies in the following ways:
Boost Monthly Recurring Revenue
- Local SEO is a highly valued recurring service that most small businesses need.
- White labeling allows you to sell these services at sizeable margins to increase revenue.
Satisfy Client Demands
- Many businesses request SEO, but only some agencies can offer extensive in-house optimization.
- White-label SEO fills this gap so you can provide the services customers want.
Expand Offerings With Less Overhead
- Building an internal SEO team requires significant investment and time.
- White labeling lets you quickly offer SEO based on partner expertise rather than costly in-house growth.
Retain More Customers
- Offering additional services caters to evolving client needs, so they have less reason to switch agencies.
- Local SEO helps explicitly tiny businesses thrive in their community.
Gain Recurring Business
- Local SEO delivers evergreen value through ongoing optimization and reporting, unlike one-time services.
- This recurring business leads to highly predictable revenue streams.
In summary, white labeling offers specialized local SEO at scale without operational headaches or massive financial investment.
Critical Services Included in White Label Local SEO
Comprehensive white label local SEO programs include all services needed for expert optimization and reporting.
Local Keyword Research
- Identifying highly relevant search terms and phrases based on geo-location.
- Enables precisely targeting customers in a specific area.
Localized On-Page Optimization
- Optimizing pages and content for local SEO rankings.
- Tactics include local title tags, addresses in content, etc.
Google My Business Optimization
- Completely optimize and manage Google My Business profiles.
- Essential for ranking in the local pack and driving calls, views, etc.
Local Citation Building
- Manual submissions to 50+ top local directories like Yelp, Apple Maps, etc.
- Builds digital presence to reinforce localization signals.
Local Link Building
- Securing strategic local links to boost local search authority.
- Ethical techniques used for sustainable results.
Custom Reporting & Tracking
- Dashboards showing rankings, traffic, conversions, and other critical local KPIs.
- Provides complete transparency into campaign progress.
This full range of ongoing local SEO services produces measurable results for small businesses while requiring minimal time investment for agencies.
Setting Local SEO Pricing as a Reseller
When reselling white label SEO, you control service pricing entirely independently. Determining rates focuses primarily on the value delivered rather than base costs.
Research Competitor Local SEO Pricing
- Analyze rates other agencies in your area charge for optimization.
- Ensures you remain competitively priced.
Factor in Your Minimum Profit Margins
- Determine the net revenue you need per sale to satisfy profit goals.
- Allows covering operational costs and desired earnings.
Consider Package Offerings
- More inclusive packages often allow higher pricing than à la carte services.
- Provides flexibility to entice new customers.
Offer Discounted Introductory Plans
- First-time discounts can help secure hesitant prospects.
- Get your foot in the door to demonstrate ROI.
Set rates based on these factors and adjust based on customer response and competition as needed. Transparent reporting from your provider allows showing clients campaign value to support prices.
Expanding Services with Social Media Marketing
In addition to core optimization activities, many white label SEO providers offer integrated social media marketing services. As attention continues shifting to social platforms, managing social profiles is crucial for driving brand awareness and sales for local businesses.
Effective management includes:
- Setting up and optimizing social profiles.
- Creating and curating daily content.
- Monitoring interactions.
- Running paid ads.
- Reporting on performance.
Providers typically offer flexible plans based on the number of platforms and level of posting frequency needed.
Some benefits of adding white label social media marketing services include the following:
- Increased digital exposure and engagement with local target audiences on social platforms.
- Enhanced brand visibility and connection with customers.
- Added revenue stream at high margins due to low incremental effort.
- One integrated dashboard showing ROI across SEO and social activities.
Ask potential SEO partners if they manage top platforms like Facebook, Instagram, and Google Business Profiles. Understanding their specific social media services allows pricing and packaging them effectively as part of overall client solutions.
How Strategy Sultans can help you with White Label Local SEO
As leading digital marketing consultants, Strategy Sultans empowers agencies to expand their service catalog and revenue through white label local SEO partnerships. With over a decade of experience fueling business growth for our partners, they handle all optimization and reporting so you can focus entirely on delivering exceptional service.
Their fully managed programs make it simple to meet client needs while transforming your offerings. Let them provide the engine for growth at scale so you can steer your agency to continued success. Partner with Strategy Sultans to leverage their expertise in driving results locally.
Conclusion
Offering professional services beyond core capabilities is challenging for digital agencies and consultants. White label local SEO provides a platform to expand offerings to satisfy clients immediate needs for optimization with minimal investment.
The right provider relationship empowers fueling business growth through recurring revenue. At the same time, clients receive highly customized services orchestrated entirely by their existing trusted digital partners. It’s the best of both worlds – achieving scalability while maintaining the perception of top-notch service delivery.
