Every year, a new spread of graphic design trends comes to life. They reflect art, life – and our society’s ever-changing perspectives and needs. As 2024 hits the horizon, we’re experiencing new trends and resurgences, with some diving into inclusion and diversity.
If you’re feeling nostalgic or craving cyber realism, the design trends for 2024 are a mixture of machine-powered advancements and human comfort.
We’ve compiled a list of them!
Surrealism
Artificial intelligence is slowly coming in and bringing in the trend of surrealism. AI companies believe they are here to stay with what AI can do for them. However, graphic designers are vehemently pushing back against the usage of AI to create products due to their inconsistencies in quality. As a result, they are also heavily leaning into the surrealism trend.
Films recently released, like Gomburza and Everything Everywhere All At Once (made by Justin Besana and James Jean), have been using the surrealism approach for their projects.
Thanks to their cyber speeds, AI tools like Midjourney and Open AI make surrealism easier and faster to access. The 2024 rebrand Reddit recently released is proof of that, as it uses a 3D mascot, a logo symbol laden with surrealist aesthetics.
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Reeded Glass Effect
If you have ever been on Pinterest or TikTok, you might have stumbled upon the reeded glass effect trend!
The reeded glass effect leaves behind the impression of better depth, with light diffused to the impact of an eye-catching effect that influences the 1930s Art Deco style, with a recent resurgence. Additionally, more and more graphic designs utilize this trend in different ways.
70s Nostalgia
Last year, Y2K aesthetics dominated fashion and graphic design. This year, the funky 60s and 70s are back to bring nostalgic relief! We’ll get faded retro color palettes, a focus on the human touch in designs, and handmade illustrations!
This 2024, designs are pushing back against AI, with the rise of the 70s nostalgia aesthetic. Polaroid cameras, film, simpler colors, and graphics – and you’ll be all set. These designs are more earthy compared to Y2K designs.
The 1960s had relied on self-expression, complete with wild, psychedelic imagery. Meanwhile, the era that had come after, the 1970s, had a lot of time to experiment. In many ways, the 70s had been both a good and bad time for graphic design.
Utilitarianism
Utilitarianism is taking the stage this year as we move to a more digital world. As more aspects of our lives go online, we must ensure that our online spaces are easy to use, navigate, and experience! Hence, this is why minimalism is going back into vogue.
The elements of utilitarian-focused design are geared toward a simple but good user experience. The page’s navigation should be straightforward to read, with content that is easy to navigate.
Wrapping Up
Many interesting graphic trends have popped up in 2024! Due to the rise of Artificial Interests, many creatives are pushing back against it by leaning into nostalgia and surrealism. In addition, many trends this year are also a direct response to the trends that happened last year. We’re expecting a mixture of clean content, 70s-inspired design, reeded glass, and practical designs in graphic design.
