Did you know that businesses cannot sell their wares, products with a label? Why do you think governments have made it compulsory for manufacturers, retailers or white-label product resellers to have labels? Here we explore the concept of labels in great detail. You will also understand the different types of labels like dymo labels and their importance in the industry.
What are labels?
To help understand the significance of labels in commercial space, let us begin with a common definition of labels. These are essentially pieces of material attached to a product or container that contain information about the product. Given that labels need to be stuck on various surfaces and materials, they are made from a number of materials like paper, plastic or metal.
Some of the commonly used label types address a number of regulatory and business needs.
- Brand labels are the most common type and are designed to promote the products of the brand.
- Another type of label is the descriptive label. In this type of label, the primary use is to provide details about the product’s use, storage or specific description like product’s size, weight, ingredients, or nutritional value.
- For certain types of products grade labels are used specifying the product’s features and aspects. Hence, such labels are called Grade labels.
- Flag labels are sometimes used as a type of branding label. These are smaller labels that have the logo of the buyer. These are found mostly on the side seam of the bottom parts of the clothing.
- Care labels are another type of label used to provide guidelines about consumer clothing care and the best cleaning methods to use.
- Then, there are heat transfer labels. These labels are heat pressed onto special transfer paper. These can be used on synthetic film or plastic film as well.
- Main labels are another category of labels that are smaller in size and are used to display trademarks or brand names.
Thus, the list of labels used by businesses is exhaustive and is adapted to meet the labeling requirements of the industry.
However, there are many labels that are designed for specific uses and are often synonymous with the brand that makes these types of labels, like the dymo labels.
What are Dymo Labels?
Dymo labels are designed for thermal printers. They are mostly used as thermal tags with unique markings that allow the devices to detect their positions. They are resistant to temperature extremes such as heat, dryness, cold and do not peel away. They are water resistant as well. Such labels are a necessity in most industrial uses and applications.
Dymo labels are made from adhesive that resist extreme heat and industrial conditions:
- Have a rugged coating to absorb abrasions
- Do not absorb moisture and solvents.
- Adhere securely to challenging surfaces like metal tread plate
- They do not react to chemicals and can withstand immersion in alcohols.
How do businesses benefit from labels?
Labels are not only a regulatory need for businesses, they are important marketing techniques and used extensively by businesses. Let us look at some of the reasons why labels are used by businesses:
- Provide information: Labels can include information about the product’s ingredients, and usage instructions. They double as safety warnings, and promote brands on market shelves. They can also include the product’s name, manufacturing details and expiry dates.
- Help customers differentiate products: Labels can help customers differentiate a product from similar items.
- Help with manufacturing: Labels can be used for product identification, warehouse labeling, and tracking items through the supply chain.
- Help with marketing: Labels can help grab the attention of customers and encourage them to purchase the product.
- Help with branding: Labels can help build brand identity and help customers recognize the product or industry.
