But only when you do it the RIGHT way!
Did you know that 31% of marketers made link building campaigns that didn’t get even one backlink?
And 35% of marketers find getting backlinks their toughest challenge.
These statistics clearly show that – while link building is effective, it can be a very complicated process.
This is why most website owners prefer outsourcing these.
If you are planning to do the same, this guide will help you pick the best link building agency.
What is a Link Building Agency?
A link building agency is a company that specializes in building quality backlinks. They have an expert team (content writers, SEO experts, PR executives and project managers) that work on a full-time basis to develop and execute link building strategies.
If you don’t have enough funds to hire a full-time agency, you can also choose a guest post marketplace like Link Publishers. Here, you can easily find quality guest posts at affordable rates.
Why Should You Hire a Link Building Agency?
Link building means obtaining links from relevant websites that direct users to your site. It may appear to be a simple strategy, but it requires a lot of time and effort on your part.
This is why it is advisable to hire a white label link building agency. Here are some benefits of using their services:
Expertise and specialization
Link building agencies have specialized knowledge in acquiring high-quality backlinks from authoritative sources.
Access to valuable networks
These agencies have established relationships and networks that help them easily secure valuable backlinks.
Improved online visibility and credibility
Their strategies improve your website’s visibility, credibility, and authority.
Ethical practices and compliance
Link building agencies follow ethical practices and comply with search engine guidelines.
Time and resource efficiency
When you partner with experts, it streamlines the entire link building process, thereby saving time and resources.
How to Find the Top Link Building Agency for Your Business?
Here are some important criteria for choosing the best link building agency:
Reputation of the company
When looking for a good agency, ask for testimonials from happy customers. Many agencies showcase these on their websites but watch out for generic or potentially fake ones.
Look for testimonials from industry pros, as they add weight to the agency’s credibility. Established agencies often offer more than just testimonials, like detailed case studies and awards they’ve earned.
Take an extra step beyond what they show on their site—search for reviews on social media or Reddit to get a broader perspective.
Good communication
Good communication is important for success in any business, including link building agencies. When choosing one, pay attention to how well they communicate.
A quality agency stays responsive and transparent. Expect replies within a day during working hours, considering time zone differences.
For assurance, check if the agency offers 24/7 connectivity on its website. They should outline their process transparently, especially during onboarding, detailing how they’ll work with you.
If an agency hesitates to communicate openly about its methods and timelines, it’s a warning sign. Choose an agency that’s clear and communicative from the start.
Team of experts
You also need to check whether the agency has a good team that delivers results. Visit their website and check the About Us page to get information about the team members.
Most agencies have a separate Team page where you can check the names, qualifications, and expertise of the team members. They also mention the experience level. It helps you make sure that the agency has good staff to take care of your link building activities.
Realistic goals and timelines
Beware of promises like getting hundreds of links in a month—that’s often just bait. Quality link building needs time, sometimes months, for results.
Services like digital PR and HARO link building take time to nurture relationships with journalists and get articles published. There are no shortcuts to the process.
Good agencies are honest about realistic timelines. If an agency promises unrealistically high link numbers or unrealistically short timeframes, they might resort to shady tactics or just let you down.
Tools and methods
A good SEO link building agency has clear methods for getting links, and they should be open to sharing these approaches with you. If an agency hesitates to share how they work, it’s a red flag.
Some might use shady tactics that could harm your site, like buying links. A professional agency uses various tools for tasks like analyzing competitors, finding potential links, checking backlinks, reaching out to journalists, and tracking results. They should happily tell you about the tools they use and why they’re effective.
Continuous updates about the progress
Staying in the loop about your website’s progress matters, especially for longer link-building services. It assures you that the work you invested in is underway, letting you coordinate other SEO plans alongside it.
Big agencies usually offer a client dashboard for progress tracking. Even smaller ones should set up regular check-ins to keep you updated on how things are moving along.
Pricing
Remember, a high price tag doesn’t always mean good results. There are excellent agencies worldwide, some in places with lower business costs. So, prices might vary based on location.
But keep this in mind: quality agencies have unavoidable costs like professional tools, staff for outreach and writing, and other business expenses. They need these covered, plus some profit margin.
If an agency charges an unusually low $20 per link, no matter where they’re based, it is a red flag. The company you choose should have clear and transparent pricing plans like Link Publishers. They offer affordable link-building services nominal rates.
Accountability
Great link building isn’t a one-size-fits-all deal. Good agencies customize their strategies based on your site’s unique needs, considering your niche and business type. Sometimes, trial and error happens as they create your plan, and things might go awry.
But here’s the crucial part: a quality agency owns up to mistakes. They should take responsibility and show how they’ll fix things and steer back on course. That accountability is key for a successful, long-term partnership.
Scalability
When thinking long-term with an SEO link building agency, consider scalability. A small agency might not grow as you do. Look for an agency you can stick with—a partner that understands your site and goals.
This way, you won’t need to switch providers whenever you grow your business. Find an established agency with a big team already in place.
Customer support
The agency you choose should have good customer support service so that you can easily get in touch if there are any problems. They should have a dedicated Get Help or Contact Us page on their website.
Link Publishers gives you several options to contact and get help – email ID, phone number, inquiry form, live chat support, FAQ page, etc. You can expect a response from them within 48 hours.
Conclusion
Hiring a white-label link-building agency can be a great way to acquire quality backlinks. But finding the perfect one needs time and effort, sometimes trial and error.
If you don’t want to take any risks, choose an agency that communicates openly and genuinely wants your success. Link Publishers offers effective contextual link building services using tailored, ethical, and organic processes.
